6 super simple tips to instantly improve your online writing
So you know you need to be able to create awesome blog content to get the word out there but you don't really know where to start. These six super simple tips will help you to instantly improve the way you write online.
1. Break it up
There’s nothing worse than getting to a website and being confronted with a wall of solid text. It doesn’t make you want to read it. In fact it will probably make you click away to find something easier to digest.
On the internet the majority of people are actually skim reading content so you need to make sure that what you’re producing is as easy as possible to scan through.
As a guide keep each paragraph to three or four sentences and don’t be afraid to restrict some to just one. Lots of white space will encourage more people to read what you have to say.
Make sure you embrace subheadings, bullet points and images too. These will help to break your content up even further to make it easily scannable for your readers.
2. Cut the waffle
You might think you sound more knowledgeable by using business terminology (or waffle as I call it) but the reality is that it usually just puts people off reading what you have to say.
When I started out I put some ideas to a friend of mine who ran her own small business. My business plan talked a lot about content marketing strategies. She pulled me up straight away and said that as a small business owner, the word strategy just went over her head.
Keep the language you use simple and relevant to your target audience. While you’re there, strip out any unnecessary words or phrases. You don’t need to dumb everything down but you do need to make sure that anyone can read and understand it.
3. Know your audience
Keep your target audience in mind when you’re writing. If you’re trying to attract women in their twenties, don’t write your copy like you’re talking to your 45 year old business partner.
I might write ‘lol’ in an email to a friend but I wouldn’t use it in my blog. The terminology isn’t relevant to my target audience and it would only alienate the people I want to attract.
Put the needs and desires of your audience at the heart of what you write and you’re sure to create a piece of content that rocks.
4. Show off the personality of your business
I’ve spoken at length about tone of voice before and this is where it becomes ultra, ultra important.
The personality of your brand should come across in every piece of online content that you produce. Sure your web copy needs to be professional but it should still portray who you are and what you want to say.
For blogs, articles and social media posts, use conversational language to make what you say relatable. At the end of the day people want to buy from people. Showcasing your personality will encourage more of the people that matter to engage with your business.
5. Involve the reader
The internet is saturated with content so consider this. Which of the sentences below would you be more inclined to keep reading?
- I can improve your business blog through effective content marketing.
- Are you struggling to get results from your business’ blog? I can help you write content that will encourage engagement, build trust and increase your ranking on search engines like Google.
The second one, right?
That’s because I’ve put the reader at the heart of the piece. By asking a rhetorical question I’ve already got them thinking about the ideal solution. The solution which I can help them achieve.
It’s always a good idea to ask questions throughout your copy and to include a clear call to action at the end. That way the reader knows exactly what to do next.
6. Don’t forget to proofread
Give yourself enough time for proofreading and editing. There’s nothing worse than getting a great piece on your blog only to be told by a customer that there’s a spelling mistake.
While you’re there, go back through this list and double check everything. Make sure that you’ve broken your piece down into sections, included sub headings and cut out all the waffle. Pay particular attention to the word ‘that’. It’s often used where it doesn’t really need to be.
So there you have it, six super simple tips that should instantly improve the way you write online. For tips on how to check out my other monthly Wordy Wednesday posts.
Have you experimented with mixing up the way you write your online content? Share your tips in the comments below.