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You’ve launched your business and set up your website, and now you’ve no idea what to do next. 

Sound familiar? Thankfully, you’re in the right place!


Yay! You’ve launched your business. Even better, your first few months are booked up thanks to your little black book.

But what’s next?

You need to get your name out there, and to do it, you need to start intentionally growing your online presence.

Yep, that means blogging, Instagramming and getting people on your email list.

But social media, blogging and online marketing all leave you feeling overwhelmed. You’re not sure what you want to say or how to pull it all together.

That’s where I come in!

My Power Up Plans have been created to help new business owners create some structure with their online marketing, without falling victim to information overwhelm.



  • You have no experience of blogging, email marketing or posting anything on social media that isn’t a Facebook status update.

  • You don’t really understand what benefit blogging will bring to your business, but everyone keeps telling you it needs to be part of your marketing plan.

  • Your website looks good, but you’re not sure how to make it rank on Google and you’re not sure if you’re saying the right things.

  • Social media is a minefield, you’ve joined all the channels, but you have no idea what to say.


  • Cohesive content plans that tell you exactly what you need to post to get results.

  • 52 weeks’ worth of blog content ideas with suggested keywords to make sure Google takes notice of your business.

  • A full website copy review full of top tips for optimising your copy for better sales and search rankings.

  • A clear view on which channels to take forward and what to post on them to drive traffic to your website.

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The power up plan

marketing strategies for small businesses


Website copy review


For business owners looking to make sure their website copy converts.

  • A 60-minute one-on-one call to discuss your goals and aspirations.

  • Detailed notes that cover exactly what we discussed in the session.

  • A tailored action plan that talks you through how you can put all my advice into action to improve your website copy.


Blog content plan


For business owners looking to get started with blogging.

  • A 60-minute one-on-one call to discuss your goals and aspirations.

  • An in-depth discussion on how you can use your blog to connect with your dream customers.

  • A detailed action plan that includes 52 blog post ideas and a realistic schedule completely tailored to your business.

  • PDF guides on how to structure and advertise your blog posts to maximise engagement.


Social media strategy


For business owners looking to find their way on social.

  • A 60-minute one-on-one call to discuss your goals and aspirations.

  • An in-depth review and strategy for moving forward with your business’s social media strategy.

  • Includes competitor research, advice on the best times to post, content guidance, metrics to track success, bio guidance and photo style examples.

  • Three months worth of social media prompts to help you show up every day.


“I’m so happy I decided to get Charlotte on board in my business. Although I love taking the images for my Instagram, I get easily stressed when it comes to deciding when to post them and how to make sure they get seen. In just a month she has gained me so much time back, as well as tons of engagement on the platform. Having her in my corner is SO beneficial to my business.”

- Christine, The Blueberry Home

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Let’s get started!


Hi, I’m Charlotte

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I launched my business in 2017 after seven years of the 9-5 grind where I wrote all kinds of words for businesses online.

When I started, I tried to do everything myself – even the things I’m not at all qualified to do. Accounts? Yep, all me. Systems? You got it! Photography? Why not try that too.

After a while it became very clear that trying to do #allthethings was causing me to burn out quicker than a fire in a rainstorm.

I made it my mission to find more balance in my business and I’ve made it my purpose to take content creation out of the hands of busy business owners all while helping them find a better balance in life.


Let’s get to work!

Once you hit send, I’ll be in touch within 48 hours to get you booked in!

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